The Yeezy 500, with its retro-modern design that features technology from archival adidas basketball shoes from the 1990s, contributed to the rise in popularity of chunky, vintage-inspired sneakers. The Yeezy Boost 700’s “Wave Runner” colorway is credited with creating hype for “dad shoes” in the late 2010s. Each model helped bring attention to the adidas Yeezy brand while simultaneously creating new trends in sneakers. The Yeezy Boost 350 V2 is offered in a variety of reflective colorways, which was a first for the adidas Yeezy lineup back in the day.Īfter releasing the Yeezy Boost 350 V2, West and adidas began creating more now-classic silhouettes, including the adidas Yeezy 500, adidas Yeezy 700, and the adidas Yeezy Slide and adidas Yeezy Foam Runner. Some of the Yeezy Boost 350 V2’s most desirable colorways on the secondary market include the “Beluga,” “Bred,” “Static,” and many more. The shoe was released in a limited amount of quantities and colorways early in its development, but was quickly made more readily available in the years following its debut.
Featuring a woven Primeknit upper with “SPLY-350” branding on the side and other modifications, the then-new 350 V2 helped put adidas Yeezy sneakers on the map.
The original Yeezy Boost 350 was introduced in several classic colorways, including the “Turtle Dove” and “Moon Rock,” before Ye and adidas released an updated version of the style called the adidas Yeezy Boost 350 V2 in 2016. And it all begins with the adidas Yeezy Boost 350.ĭebuted in 2015, the Yeezy Boost 350 wasn’t the first adidas Yeezy sneaker, but it is the brand’s most popular silhouette. Since releasing their first shoe in 2015, the pairing of Ye and adidas has revolutionized the sneaker game by bringing a new approach to modern footwear design that emphasizes comfort and versatility. Kanye West’s adidas Yeezy collaboration is the most successful partnership between a non-athlete and a sneaker brand in the history of footwear.
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